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Cards with messages had been sporadically created and posted by individuals since the beginning of postal services. The earliest known picture postcard was a hand-painted design on card, posted in Fulham in London by the writer Theodore Hook to himself in 1840, and bearing a penny black stamp.[1][2] He probably created and posted the card to himself as a practical joke on the postal service, since the image is a caricature of workers in the post office.[2][3] In 2002 the postcard sold for a record £31,750.[2]
In the United States, the custom of sending through the mail, at letter rate, a picture or blank card stock that held a message, began with a card postmarked in December 1848 containing printed advertising. [4] The first commercially produced card was created in 1861 by John P. Charlton of Philadelphia, who patented a postal card, and sold the rights to Hymen Lipman, whose postcards, complete with a decorated border, were labeled "Lipman's postal card". These cards had no images.

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